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4 Must-Have Marketing Apps For Fitness Coaches

Updated: Feb 7, 2022

As an online business owner you're surely being targeting with ads and promotions from all types of apps to help grow your business.

In this blog I'm breaking down the 4 best "value for money" apps that will help you market your online fitness coaching business online.

#1 - Planoly (Social Media Scheduling App)

Planoly started as the first (ever) visual planner for Instagram and has grown into the industry-leading social marketing platform trusted by 4.7 million users to visually plan, schedule, and measure performance across Instagram, Facebook, and Pinterest.

Planoly is a Facebook / Instagram partner so there's no chance that using this third party platform will get you into any sort of strife with the platforms (yes, this can be an issue with non-partnered 3rd party platforms).

Personally, I've been a Planoly customer for at least 4 years, using the desktop app to not only schedule my own social media posts but to schedule for my clients/customers.

It allows you to plan your feed in advance, write out your captions, first comments, apply tags etc. and schedule to post automatically on your behalf.

You can share to Instagram alone or couple it with Facebook (page), Twitter and Pinterest as well; a great time saver!

There are several plans to choose from, including a free plan that allows you up to 30 uploads per month (images only).

I recommend the "Solo" plan for $9usd per month as this allows you to utilize most of the features you'll want to use such as video uploads, share to Facebook, analytics, best time to post, auto post first comment and more.

Find out more about Planoly here.

#2 - Canva (Graphic Design App)

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.

The app includes ready made templates which makes content creation a breeze! (available on both desktop and apple/android)

Personally I have used Canva to create quote cards, video posts, eBooks, checklists, presentations, Facebook banners & YouTube thumbnails.

For an app that's free, you really can't go wrong!

The pro version is something to consider though, at $17.99aud p/month, as you get access to the following features:

- Branded fonts & logo

- One click magic resize

- Access to premium stock footage (images, videos, audio, graphics)

- Option to schedule social media content in-app

If you're someone who frequently uses stock images and creates graphic artwork often, the pro version is your best option.

Otherwise, stick with the free plan and benefit from all the free templates to help inspire some of your content!

Find out more about Canva here.

#3 - GetResponse (Email Marketing & Automation)

GetResponse is a powerful & simple app that allows you to create funnels, email automations, webinars, sales pages and landing pages all in one place.

You can even set up Facebook ads from the platform.

Of course, the more features you want the higher the package you'll have to register for but for those getting started and looking for a simple platform that allows them to set up a lead magnet, run email marketing and create a sales page - the "basic" plan ($15usd p/month) is all you need.

Truth be told, it's difficult to find an email marketing software that also allows you to create landing pages and sales pages in one, that doesn't cost you an arm and a leg (and that is simple to use).

For those wanting to move on from Mailchimp, GetResponse is the next step -you'll find it much easier to navigate and the price is about the same.

Find out more about GetResponse here.

#4 - Calendly (Appointment Setting Tool)

Calendly is an online appointment setting tool that allows you to send your calendar to leads & clients and have them book calls with you at times that are most suitable for you both

It's incredibly helpful for online coaches as many of your prospects and clients may be living in different time-zones, making finding time to chat quite difficult.

You can integrate Calendly with your regular calendar (google calendar, apple icloud calendar etc.) so you never double book, and all your appointments transfer immediately.

Calendly is available for free if you utilize only one booking page, however if you require more than one the prices start at $8 USD per month.

Find out more about Calendly here.


So there you have it, my 4 must-have marketing apps for Online Fitness Coaches!

If you found this helpful, please head over to @itsmesallylee on Instagram and let me know!